Desperados is the World’s first Tequila Flavoured Beer launched in France in 1995. The brand is a global success story and is enjoying impressive growth rates in the Irish market since its launch in 2010. Desperados is a unique combination of gold coloured, full bodied 5.9% lager beer with a kick of Tequila flavour to achieve a fine balanced premium beer with a distinct accessible taste, light bitterness and refreshing exotic citric notes. Desperados was the World’s first Tequila flavoured beer. Served cold it is distinctly more refreshing than other spirit flavoured beers. The original and the best.
With over 60,000 fans on Facebook and 4,000 followers on Twitter Desperados constantly engages with its fan base via an always on social media strategy.