Available in over 192 countries globally, Heineken® is Ireland’s most popular lager. Brewed to the same recipe since 1873, our green bottle, red star, the smiling ‘e’ are like an instant welcome from a much loved brand. Heineken® encourages consumers to go beyond their borders to get the most out of what the world has to offer. Heineken® has been associated for over a decade with Sports and Music and has developed award winning Irish platforms for Rugby - Heineken® Rugby Club and Music -Live Your Music. In addition, each year Heineken® supports the responsibleconsumption of its product through its ‘When You Drive, Never Drink’ advertising campaign which runs throughout the year.