Our Focus Areas
Protecting Water Resources
Water is an important part of our products. We need it to grow crops and we need it to brew: beer is, after all, 95% water.
Today, less than 1% of the world’s water is both accessible and drinkable, which means we have a huge responsibility to protect this vital resource.
We’re doing everything we can to protect water and use it as efficiently as possible. Managing, treating and reducing our water consumption is a high priority for us. HEINEKEN Ireland is one of the most water efficient breweries in the global HEINEKEN group.
Reducing CO2 emissions
CO2 emissions directly contribute to climate change and cause temperatures and sea levels to rise. This in turn has an impact on the availability and cost of raw materials and other resources.
We’ve set ambitious targets to cut the amount of energy we use in brewing, cooling, and distribution. We’re also working with our suppliers to reduce emissions in the design and production of our packaging, and you’ll find a recycle message on all our secondary packaging.
Reducing CO2 Emissions in Production
For many years, we’ve been focusing on how we can cut the amount of energy we use in our brewing process. We aim to reduce our global CO2 emissions in production by 40% by 2020. We’ll achieve this goal in a number of ways, including investing in our brewery to make it as energy and water efficient as it can be.
Reduce CO2 Emissions in Cooling
Our beers are cooled in fridges and draught equipment. We make sure all our branded fridges comply with our green cooling policy. In the On Trade we’re working with our suppliers to develop and trial best in class draught equipment technology.
Optimising our Distribution
Reducing kilometres driven, improving fuel efficiency and switching to other modes of transport – we aim to reduce our CO2 emissions in distribution by 20% in Europe and by 10% in Ireland by 2020. We’ll achieve this in HEINEKEN Ireland by working on our distribution activities and improving our route to market.
As global demand for food continues to grow, responsible agriculture and sourcing have never been more important. We aim to operate in a way that improves the quality of life for local individuals and communities, helps the environment and ensures a consistent supply of our raw materials.
At HEINEKEN Ireland, a strategic focus remains to support local farmers and suppliers, which in turn generates employment and has a positive economic impact. We source 100% of our malted barley from 750 Irish farmers.
100% of our suppliers have signed and were compliant with the principles expressed in our Supplier Code.
Advocating Responsible Consumption
Beer is a natural product enjoyed by hundreds of millions of people around the world. For most adults it is, and can be, part of a healthy balanced lifestyle when consumed in moderation. HEINEKEN has a long history of encouraging responsible consumption and we take this role seriously. For us the goal is to make moderate, responsible consumption aspirational. We know that when brands communicate directly, the message resonates more strongly with consumers.
The vast majority of people enjoy our products responsibly. However, there are still too many people who don’t. There are clear health and behavioural risks associated with consuming too much alcohol, either over time or on single occasions. For some occasions and some people, it is better not to drink at all. Harmful drinking is damaging not just to the individuals themselves and the people around them, but to our industry, society, and our own reputation. We also realise that alcohol abuse is a complex societal issue without simple solutions or a one-size-fits-all approach. It requires more than producers simply taking action. It demands a concerted approach from multiple players. Governments, NGOs, consumer groups, police forces, legislators, retailers, hotel, bar and restaurant owners and community groups – all have a valuable role to play in encouraging responsible consumption.
Promoting Health and Safety
Keeping our employees healthy and safe remains our top priority. Our colleagues are key to all that we do, and health and safety has always been an integral part of HEINEKEN business. Our ultimate goal is simple: zero fatalities. Nothing is more important than ensuring that our employees and the people we work with are safe when they perform their duties.
The health and safety of our workforce is of utmost importance to us at HEINEKEN Ireland. Put Safety First! Is our number one company behaviour.
As we strive for a zero accident environment, we continue to invest in training programmes designed to promote an increased awareness of behavioural safety. We continue to re-design some of our production processes on an on-going basis, as we eventually improve and work towards being best in class.
Growing with Communities
Our business brings us into close contact with thousands of consumers and stakeholders daily. Where we have the opportunity to help communities prosper, we do so. Its good business and it can support us in the long-term.
Our focus is on seeking long-term community investments through partnerships that are aligned with our business and sustainability agenda. We actively support communities in the field of alcohol misuse, education, employment, social welfare and the arts.
Significant contributions are also made to local tourism through profile building, support to local public houses, festival and sports sponsorships, many of which are conducted in local communities throughout Ireland.