Our values represent what we stand for as a corporate citizen, a business partner and an employer. They are reflected in We Are HEINEKEN.
We build true human connections and break down barriers, because we believe great moments of shared experiences are the best in life.
We are inspired by consumers to brew the best beers and extend that same passion to all of our brands, products and activities.
We are proud of our family history and Dutch heritage and derive from them our entrepreneurial spirit that takes us to every corner of the world.
We are brand builders. The Heineken® brand defines and unites us while our many local, regional and global brands make our portfolio diverse and unique.
People are at the heart of our company. We see our strength in trust, diversity and progress
We stand by our values: passion for quality, enjoyment of life, respect for people and for the planet.
We always advocate for responsible consumption. We are committed to our communities and strive to consistently improve the impact we make on the planet.
We work with our customers and partners to grow together and seek to win with integrity and fairness.
And we are convinced that by staying true to these commitments, we create value for our shareholders.
We Are HEINEKEN.