Copy of ONE WEEK TO THE DEBUT OF HEINEKEN’S MOST INNOVATIVE ELECTRIC PICNIC STAGE EVER, THE GREENER BAR

The Heineken® Greener Bar puts sustainability first at Electric Picnic, with a line-up of the best in local talent.

Today Heineken® shares the full lineup for their most sustainable bar ever, The Greener Bar. Heineken® has designed a new, greener festival experience that doesn’t compromise on Heineken®’s iconic festival experience, service and entertainment but delivers it on a minimal carbon budget.  

A part of reducing the carbon footprint meant focusing on local talent. For 2022, all musicians booked by Heineken® are local. This marks the first year the brand has cut international travel in preference for 100% local artists. This is estimated to achieve an emissions reduction over 90% (v’s regular fuel) and over 60% less emissions than previous years (v’s 2019). 

The Greener Bar lineup:

Friday @ the Greener Bar

• 14:00-18:00 R3D's House
• 18:00-21:00 Soul Jam
• 21:00-23:00 MiniKimono
• 23:00-00:00 prYmary colours
• 00:00-02:00 George Feely

Saturday  @ the Greener Bar

• 14:00-16:00 DJ Safari
• 16:00-19:00 Stevie G feat Minnie Marley 
• 19:00-20:00 Sing Along Social
• 20:00-21:30 Billy Bunzari
• 21:30-00:00 Davey B
• 00:00-02:00 Sarah Mooney

Sunday  @ the Greener Bar

• 14:00-17:00 Volleyball
• 17:15-18:15 Code Of Behaviour Brass Band
• 18:30-20:00 CC
• 20:00-22:00 Centre Point DJs
• 22:00-00:00 Jack Thompson
• 0:00-02:00 Andrew Azara

In addition to shifting the focus of the line up to local talent, Heineken® is also driving efficiencies on lighting and sound by creating a custom built lower emission LED lighting rig (which uses up to 85% less electricity than traditional light bulbs) and LED screens (which can achieve an energy saving of up to 50%). The Greener Bar also uses bio generators and a customised smart power plan to reduce unnecessary waste. The plan is inspired by the MyZap Smart Power Planning (an exciting new lower energy solution currently being trialled by Coldplay on their most sustainable world tour yet). 

More information on how the Greener Bar is reducing waste, water and energy use is below.

The Greener Bar is part of Heineken’s “Brew a Better World” global sustainability initiative, the brand has ambitious targets to reduce its carbon impact. Here in Ireland, the company is committed to brew with zero emissions by 2030. Search ‘Heineken® Brew a Better World’ for more information, or read more here. 

Follow Heineken® channels for news, competitions & exclusives:

Facebook.com/Heineken | Twitter.com/Heineken_IE |Instagram.com/HeinekenIreland

https://www.heineken.com/global/en/our-story/sustainability/greener-bar

*equivalents calculated via global EPA calculator tool. 

**equivalents calculated with data from CSO.

ENDS

For more information on The Greener Bar, to arrange interviews with the Heineken® team / talent line up, or for imagery contact Thinkhouse:

• Lucy@thinkhousehq.com

Editors notes:

About HEINEKEN

HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution, and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business.

HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. It employs over 85,000 employees and operates breweries, malteries, cider plants and other production facilities in more than 70 countries.  

Most recent information is available on HEINEKEN's website: www.theHeinekencompany.com and follow us on Twitter via @HeinekenCorp.

10 THINGS THAT MAKE THE GREENER BAR GREENER:

1. Waste Savings: By Design, the Heineken® Greener Bar aims to save up  to 9,760kg of plastic event waste - the equivalent to the daily waste of 11,132 average individuals in Ireland. 
2. Emissions Savings: By reducing waste and energy use Heineken® aims to save an estimated 23,646.85kg of CO2 emissions - the equivalent emissions from over 4,600 homes' electricity for a year or the equivalent savings to the carbon sequestered by over 390,000 tree seedlings grown for 10 years.  
3. Energy Savings: The bar is achieving an estimated 90% reduction in fuel emissions (v’s regular fuel) and over 60% LESS energy emissions than previous years  by using bio generators, a customised smart power plan to reduce unnecessary waste, custom built lower emission lighting rig and LED screens.
4. Reusable Cups: Using Reusable Cups means a reduction in the amount of single use plastic at the bar by at least 20,000 cups from 2019. 
5. Circular Design & Construction: Heineken® is keeping waste down by designing the bar to fit the materials, not the other way around. Everything in the space has had a life before or will have a life long after the bar is gone. Shipping containers have been repurposed from previous Heineken events - each container has seen 16+ individual activations! The containers also double up as transport to site for building materials. Furniture was created with used off-cuts from existing timber studs, salvaged from existing Heineken shipping containers. Old furniture from past events is also being used and everything will be reused or recycled after the festival.
6. Travel Emissions Reduction via Local Artists: An effort has been made to drastically reduce travel emissions. The production plan has removed international travel emissions from previous years by only supporting local musicians and artists to perform at the Greener Bar.
7. Roof: The roof of The Greener Bar has been used on 4 separate occasions for Heineken and is a rental item. It keeps the rain off and collects grey water to keep the plantlife green.
8. Zero Waste Uniforms: The uniforms for staff are all made with a mix of 80-100% organic cotton and recycled polyester. These uniforms will all be reused at future Greener Bar events.
9. Artwork & Material Innovation: Material for banners and signage was created with a 50% recycled polyester yarn from waste bottles. Artwork at the stage was built using a combination of plantlife, recycled bottle caps and cans, upcycled mirrors and birch ply wooden features. 
10. Plantlife & Ballast Bags: The traditional water-based ballast structure of the bar has been replaced with soil and plants. These bags will be used across the lifespan of the bar to save water.