Our website uses cookies to offer you a better browsing experience, analyse site traffic, personalise content, and serve targeted advertisements. Please visit our Cookie Policy page for more information about cookies and how we use them.

HEINEKEN Ireland 2016 Performance Update

Date:15th February 2017

MD Statement 

Maggie Timoney, MD HEINEKEN Ireland, commented:

“2016 saw growth for HEINEKEN Ireland across both the On Trade and Off Trade Channels. Our share of Long Alcohol Drinks (LAD*) market grew by 0.8%, driven by growth in Heineken® and a strong innovation performance, led by Orchard Thieves”.

 

2016: HEINEKEN Ireland grows in the Long Alcohol Drinks (LAD*) market:

 

  1. HEINEKEN Ireland grew its share of the total LAD market by 0.8%, growing in both the On and Off Trade Channels.
  2. The Heineken® brand grew market share in both channels, supported by the successful introduction of Heineken® Light.
  3. HEINEKEN Ireland’s share of the total cider market jumped to 11.2%, driven by Orchard Thieves.
  4. Orchard Thieves, is now the No. 2 cider brand in the market place in both channels, commanding 10.3% of the Total Cider Market.
  5. 2016 was another year of share growth for Coors Light (+0.4%), maintaining its position as the No. 1 bottled beer in the On Trade.
  6. Like for like revenues for HEINEKEN Ireland increased by 4% reflecting the change in our wholesale business model.

 

Highlights of the 2016 Irish Beer & Cider Market:

  1. The Irish Long Alcohol Drinks (LAD) market grew by 2.1%, with volumes now at 4.97m Hls (hectolitres).
  2. Within the LAD category, beer market volumes grew by +1.5%, with volumes now 4.3m Hls (hectoliters).
  3. Following a decline in 2015 (-3.3%), the Cider category has returned to positive growth (+6.5%), driven by good weather over the summer months as well as a strong performance by Orchard Thieves which has re-invigorated the category.
  4. 2016 saw the total On Trade channel return to growth (volume +1.3%).
  5. Volume in the Off Trade channel grew (+1.9%), with value growth ahead at +2.7%.

About HEINEKEN Ireland

 

HEINEKEN Ireland is a wholly owned subsidiary of HEINEKEN N.V., the most international brewer in the world. Based in Cork since 1856, the brewery combines a long and proud brewing tradition with the most up to date technology and innovative marketing. HEINEKEN Ireland employs 412 people across the Island of Ireland.

 

The brewery’s portfolio includes Heineken®, Heineken® Light, Orchard Thieves, Orchard Thieves Light, Desperados, Tiger, Coors Light, Fosters, Sol, Beamish Stout, Murphy’s Stout, and our range of specialty beers, which includes Affligem, Paulaner, Moretti, Zywiec & Cute Hoor.