The Heineken® Greener Bar puts sustainability first at Electric Picnic, with a line-up of the best in local talent.
Today Heineken® shares the full lineup for their most sustainable bar ever, The Greener Bar. Heineken® has designed a new, greener festival experience that doesn’t compromise on Heineken®’s iconic festival experience, service and entertainment but delivers it on a minimal carbon budget.
A part of reducing the carbon footprint meant focusing on local talent. For 2022, all musicians booked by Heineken® are local. This marks the first year the brand has cut international travel in preference for 100% local artists. This is estimated to achieve an emissions reduction over 90% (v’s regular fuel) and over 60% less emissions than previous years (v’s 2019).
The Greener Bar lineup:
Friday @ the Greener Bar
Saturday @ the Greener Bar
Sunday @ the Greener Bar
In addition to shifting the focus of the line up to local talent, Heineken® is also driving efficiencies on lighting and sound by creating a custom built lower emission LED lighting rig (which uses up to 85% less electricity than traditional light bulbs) and LED screens (which can achieve an energy saving of up to 50%). The Greener Bar also uses bio generators and a customised smart power plan to reduce unnecessary waste. The plan is inspired by the MyZap Smart Power Planning (an exciting new lower energy solution currently being trialled by Coldplay on their most sustainable world tour yet).
More information on how the Greener Bar is reducing waste, water and energy use is below.
The Greener Bar is part of Heineken’s “Brew a Better World” global sustainability initiative, the brand has ambitious targets to reduce its carbon impact. Here in Ireland, the company is committed to brew with zero emissions by 2030. Search ‘Heineken® Brew a Better World’ for more information, or read more here.
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Facebook.com/Heineken | Twitter.com/Heineken_IE |Instagram.com/HeinekenIreland
*equivalents calculated via global EPA calculator tool.
**equivalents calculated with data from CSO.
For more information on The Greener Bar, to arrange interviews with the Heineken® team / talent line up, or for imagery contact Thinkhouse:
HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution, and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business.
HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. It employs over 85,000 employees and operates breweries, malteries, cider plants and other production facilities in more than 70 countries.
Most recent information is available on HEINEKEN's website: www.theHeinekencompany.com and follow us on Twitter via @HeinekenCorp.
10 THINGS THAT MAKE THE GREENER BAR GREENER: